About Me

Farzad Zamanpour

I'm a Growth Marketer based in Toronto, focused on using digital channels, clear messaging and data to drive leads, revenue and long-term customer value. I think in terms of funnels, experiments and unit economics—not just clicks and impressions.

My approach combines strategic business thinking from 15+ years of international experience with hands-on digital marketing skills I'm developing at George Brown College.

Farzad Zamanpour
Growth Marketing Journey
My Journey

From Business Development to Growth Marketing

For over 15 years, I worked in business development and market expansion, helping international brands, distributors, and partners grow in new markets. This experience gave me a deep understanding of how businesses actually grow — and shaped my transition into growth marketing.

Understanding of margins, pricing, and channel dynamics
Experience negotiating and managing partners
Focus on sustainable, repeatable growth
Strategic thinking from market expansion projects
Education

Current Studies at George Brown College

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Marketing Management – Digital Media

Graduate Certificate • George Brown College

This program provides comprehensive training in modern digital marketing, from strategy to execution. Key areas of study include:

Digital marketing strategy and planning
Social & search marketing campaigns
Content marketing & paid media
Analytics and measurement frameworks
Omni-channel marketing integration
AI-assisted marketing workflows

Values & Approach

How I work with clients and teams

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Data-Informed Decisions

Every recommendation is backed by metrics and insights, not guesswork.

Simple, Realistic Execution

Focus on practical actions that deliver results within real constraints.

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Continuous Experimentation

Always testing, learning, and iterating to improve outcomes.

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Clear Communication

Translating complex marketing concepts for non-technical stakeholders.

Looking Ahead

Next-Year Focus

Over the next year, my focus is to establish myself in Canada as a Growth Marketer. I aim to:

Secure a growth-focused co-op or early/mid-level role
Run real experiments and campaigns with measurable impact
Build three solid case studies combining growth marketing with my BD background
Deepen my skills in AI-powered marketing automations and performance dashboards
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