About Me

Farzad Zamanpour

I'm a Growth Marketer based in Toronto, focused on using digital channels, clear messaging and data to drive leads, revenue and long-term customer value. I think in terms of funnels, experiments and unit economics—not just clicks and impressions.

My approach combines strategic business thinking from 15+ years of international experience with hands-on digital marketing skills I'm developing at George Brown College.

Farzad Zamanpour
Growth Marketing Journey
My Journey

From Business Development to Growth Marketing

For over 15 years, I worked in business development and market expansion, helping international brands, distributors, and partners grow in new markets. This experience gave me a deep understanding of how businesses actually grow — and shaped my transition into growth marketing.

✓ Understanding of margins, pricing, and channel dynamics
✓ Experience negotiating and managing partners
✓ Focus on sustainable, repeatable growth
✓ Strategic thinking from market expansion projects
Education

Current Studies at George Brown College

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Marketing Management – Digital Media

Graduate Certificate • George Brown College

This program provides comprehensive training in modern digital marketing, from strategy to execution. Key areas of study include:

✓ Digital marketing strategy and planning
✓ Social & search marketing campaigns
✓ Content marketing & paid media
✓ Analytics and measurement frameworks
✓ Omni-channel marketing integration
✓ AI-assisted marketing workflows

Values & Approach

How I work with clients and teams

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Data-Informed Decisions

Every recommendation is backed by metrics and insights, not guesswork.

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Simple, Realistic Execution

Focus on practical actions that deliver results within real constraints.

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Continuous Experimentation

Always testing, learning, and iterating to improve outcomes.

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Clear Communication

Translating complex marketing concepts for non-technical stakeholders.

Looking Ahead

Next-Year Focus

Over the next year, my focus is to establish myself in Canada as a Growth Marketer. I aim to:

✓ Secure a growth-focused co-op or early/mid-level role
✓ Run real experiments and campaigns with measurable impact
✓ Build three solid case studies combining growth marketing with my BD background
✓ Deepen my skills in AI-powered marketing automations and performance dashboards
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